WHAT WE DO
Search Engine Marketing is now much more complex and encompasses several channels including PPC, Google Shopping/PLA’s, Mobile, Display, Remarketing, etc.
With a proprietary programmatic platform and 15+ years of successful SEM experience, the Voltage solution is the perfect combination of Technology + Team = Success.
Our approach allows our clients to ‘cast a wider net’ and reach top of funnel customers through smartly managed Display Ads that deliver growth and fuel Remarketing campaigns that reach new customers. A Voltage managed Display/Remarketing campaign turn browsers into buyers.Read More
Previously Video was seen as an awareness and engagement channel – which it still is – however, Voltage Media is using various approaches and tools to turn those audiences into conversions. Included in the Video campaigns for our clients on Google, YouTube, Facebook + Instagram we’re successfully leveraging video assets for Remarketing campaigns as well.Read More
STEPS TO SUCCESS
STEP 1: Partnering
+Audit – Our team performs account audit to honestly assess growth opportunities
+Diligence – Then we perform our due diligence to confirm our audit findings to ensure a mutual alignment of goals
+Agreement – If determined to be a good fit we partner with you on a pilot program to immediately roll up our sleeves and get to work
Timeline: 3 – 5 Days
STEP 2: Goals + Strategy
+Business Objectives – Our team begins to uncover primary business objectives and ROI targets
+Goals – We begin to assemble various milestones based on internal partner goals and assemble a timeline
+The Plan – Our team creates the plan to achieve goals and hammer the competition
Timeline: 5-7 Days
STEP 3: Execution
+Datafeed – Retrieve datafeed from retail clients for inclusion and optimization in PPC + PLA
+Crawl – Our tech team will write custom Crawler to grab all category & sub-cat content for inclusion and lift
+Reorg – Our team will reorganize account structure where necessary to maximize performance
+Testing – Test all the variables on our programmatic s3 platform to be more cost effective
+ROI – Turn the levers both programmatically and at manual level to move the needle on ROI
Timeline: first 30 days
STEP 4: Expansion
+Measurement – We measure the lift to each of your KPI’s for further growth
+Feedback Loop – Our self-learning solution will utilize all data points to accelerate growth
+Profit Maximization – Voltage s3 will increase both top line and bottom line revenue
+Channel Expansion – We are a Tier1 beta partner and regularly whitelist our clients for new programs with Google, Bing, Amazon, Yahoo, etc.
+Evergreen – We will never stop working for you – applying all necessary technology and account management to continually move the needle.
Timeline: 30-60+ days (ongoing)